Positive Media Campaigns Help Minorities Put Down Cigarettes

Press release from Health Behavior News Service:

In aiming messages at minority communities, the campaign must all be respectful of language, cultural beliefs and literacy levels,” he said. “And to influence behavioral change and outcome, it’s better to focus on influencing the consumer’s future about what he can do than criticizing and marginalizing about what he cannot.”

http://www.cfah.org/hbns/archives/getDocument.cfm?documentID=22385

Advertisements
This entry was posted in healthcare marketing communication. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s