Monthly Archives: May 2011

Blogger Says Most Media Health and Science Stories Born From Press Releases

Our press  releases carry this much weight? Who knew? Hadas Shema in Scientific American: “In general, there is at least a strong correlation, if not causation, between medical press releases and subsequent mass media news. Press-released papers from Tobacco Control were … Continue reading

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A Checklist for Your Institution’s Social Media Policies

This list is like gold. Certainly worth printing and posting on your bulletin board. It was created by Phyllis Patrick, MBA, FACHE, CHC, and business partner Angel Hoffman, RN, MSN, cofounders of the AP Health Care Compliance Group. A portion of the … Continue reading

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Social Media Used to Market Healthy People 2010

The US government boldly steps into the 21st century, targeting the professional community via LinkedIn, Twitter and Facebook. In HealthLeaders Media: “To promote wellness awareness, ODPHP tweets and emails messages to their group members, which are 1,000 and growing. In … Continue reading

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Is Susan G. Komen Exploiting Breast Cancer for Bucks?

A portion of sales from the new “Promise Me” fragrance go toward the ‘Susan G. Komen for the Cure’,  and this blog post (http://www.opposingviews.com/i/gross-susan-g-komen-turns-breast-cancer-into-marketing-opportunity) tells us how marketers have gone over the top again. “With fifteen years in the beauty industry, I … Continue reading

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What to Do When a Pissed Off Patient Posts on Twitter

No matter how good your services are, there will always be an unhappy customer. Or customers. Now, social media gives them an outlet to voice their discontent to the world. Take a look at how the Cleveland Clinic deals. Deb … Continue reading

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How Advertisers Gain ‘Healthy Halo’ on NBC’s ‘Healthy Week’

A study released by NBC shows that advertisers (during Healthy Week) who sponsored a ‘healthy tip’ adjacent to their commercial experienced a “healthy halo” and were perceived by consumers to be “part of the solution for consumers who want to lead a healthier … Continue reading

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