Leverage the Power of Social Norms

Interventions that take advantage of existing group pressures, the article says, can change behaviors at less cost in effort and resources. Shirley Wang in the Wall Street Journal:

Another major factor is whether the new idea evokes emotion. Jonah Berger, marketing professor at the University of Pennsylvania’s Wharton School, studied what makes ideas “go viral.” His team analyzed 7,000 newspaper articles in the New York Times and found the articles considered most popular on the newspaper’s website were those that aroused more emotions, particularly happy emotions but also anger or anxiety.”

Look: http://online.wsj.com/article/SB10001424052748704436004576298962165925364.html?mod=googlenews_wsj

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