Marketing Hospital Services to Boomers

A boomer myself, not sure that email is the best way to reach me, but…  Anna Webster at HealthLeaders Media:

Integrated marketing techniques at Banner include hosting an event that will attract a certain audience, gather emails at the event, then follow up with an email campaign. For baby boomers, Sherman says a future event may be a lecture or a luminary walk dedicated to cancer patients.”

Here it is:

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