A press release from Emory Healthcare boasts of response to a ‘tweet’ asking for emergency help. Happily, the case had a happy outcome.
Should, however, institutions be encouraging patients to make urgent requests via Twitter or email? Can we afford to position this as the new norm? Is your hospital’s social media team up to the task? What if your spam filter catches the “send help NOW!” email?
“Browning’s first “tweet” read as follows, “@emoryhealthcare (Emory’s Twitter account address) NEED HELP NOW!! Grandma w/ RUPTURED AORTA needs Card Surgeon/OR ASAP, STAT! Can you accept Life Flight NOW!!?”