Gary Schwitzer in MedPage Today describes a letter distributed to news outlets. It reads in part:
Dear Editor or Health Editor:
Would you consider running our press release as a win-win project? We will pay $100 for every Skin Care Patient who sees the press release in your newspaper and commits to our exclusive and effective process. We monitor each incoming patient and where they heard about us.
The letter goes on to promote the product’s alleged ability to “cure” a variety of skin disorders.