Media Contributes to Woes of Overweight by Using ‘Negative Images’

Here’s another ivory tower study- The Rudd Center says people exposed to ‘negative’ images of overweight people are more likely to develop prejudices. Shots typically used by news organizations to illustrate obesity stories – people eating or with faces obscured- are, we’re told, dehumanizing. Study co-author Rebecca Puhl should spend a week working with the media to learn how the business works. William Weir in The Hartford Courant:

When news outlets use negative images of overweight people — sloppily dressed, eating junk food — to go with stories about overeating, they actually contribute to the problem of obesity, according to a new study from Yale’s Rudd Center for Food Policy and Obesity.”,0,6597116.story

This entry was posted in healthcare marketing communication. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s