Consumers Find Health Info From Traditional Media is More Trustworthy

I’m surprised by the high percentage of folks who trust health information on television, versus how few trust the Internet.  And very interesting to see that consumers trust health news from scientists and healthcare professionals more than from journalists or nonprofits. Diana Manos in Healthcare IT News:

According to a statewide survey, commissioned by Research!America, most Maryland residents trust the health and medical research information provided by traditional media – newspapers (77 percent), television (71 percent), magazines (68 percent), radio (66 percent) – and the Internet (66 percent).

Social media fared less well, with 51 percent saying social media is not trustworthy for health and medical research issues. Fewer than 20 percent use their cell phone or other mobile device to find health information.”

See it here:

This entry was posted in healthcare marketing communication. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s