Mission Hospital Takes to the Street to Push Mammograms

The hospital studied what was keeping women from getting the exam (online scheduling and weekend appointments), and tackled the problems. Joanna Clay in the Laguna Beach Coastline Pilot:

“”What’s so unique about our campaign is that we truly are taking an innovative approach by going into the community — where women are out doing their daily activities — and making it as convenient as possible to schedule their mammograms,” said Colleen Reinhart, director of marketing and communications for Mission Hospital.”

Look: http://articles.coastlinepilot.com/2011-05-12/news/tn-cpt-0513-pinkypledge-20110512_1_mammograms-breast-early-detection

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