Survey of Hospital Marketers Confirms Rise of Online Channels

Acsys Interactive surveyed 101 hospital marketers, with results illustrating the rise of online marketing. Brandon Nafziger in DOTmed.com:

But even though many hospitals were starting to favor the online and social media approaches, many lacked plans for putting into place key features, such as mobile and patient portals, according to Acsys. The group said even though 80 percent of hospitals intend to invest in mobile over the next few years, more than half of all respondents had no plans for creating mobile strategies. ”

http://www.dotmed.com/news/story/16080/

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One Response to Survey of Hospital Marketers Confirms Rise of Online Channels

  1. Alex Fraser says:

    The full report is available to view and download at http://bit.ly/h76VQ1

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