How One Doctor Sells an “Icky” Product

How does one sell a nasal washing system to a mass market? ‘Nasal washing will never be sexy.’ Colleen Debaise in the WSJ:

“A consultant warned, “Don’t ever show the actual nose washing, because it’s gross.” But her gut told her otherwise. To sell this kind of product, “you need to be a little outrageous,” Dr. Solomon says.”

See:http://online.wsj.com/article/SB10001424052748704803604576078061471788454.html?mod=googlenews_wsj

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