Chris Van Gorder Shakes Things Up at Scripps Health

An interesting article that takes a detailed look at the re-alignment of strategic priorities within a large system, and the dismantling of a silo-based culture. Eric Cassano at Smart Business:

Shortly after Chris Van Gorder began his tenure as the president and CEO of Scripps Health, he attended a marketing meeting at one of the system’s hospitals.

 “I was listening to their marketing plan,” Van Gorder says. “Their marketing plan was to take as many patients away from Scripps La Jolla as they possibly could.””

See it: http://www.sbnonline.com/2010/06/local-authority-how-chris-van-gorder-unified-scripps-health-by-decentralizing-the-system/?full=1

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