Hospital Partnership With Nat’l Triathalon Group Aims to Show Credibility, Quality

Memorial Hermann’s partnership with the World Triathalon Corporation provides access to thousands of regional athletes/prospects. Ramit Plushnik-Masti of AP Texas News:

And, possibly most important, it allows Memorial Hermann to use the well-known, prominent Ironman name and logo, helping the facility in its new quest to “brand” itself, the latest trend among hospitals struggling to survive in an ultra-competitive field while responding to demands they offer concrete examples of success and cost-efficiency.

“To brand and to have new directions is what medicine’s all about,” said Dr. Walter Lowe, medical director of the newly named Ironman Sports Medicine Institute at Memorial Hermann. “Medicine’s under pressure at the moment and as competition rises … everybody’s forced to do these things.””

http://www.chron.com/disp/story.mpl/ap/tx/7569320.html

Advertisements
This entry was posted in healthcare marketing communication. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s