Memorial Hermann’s partnership with the World Triathalon Corporation provides access to thousands of regional athletes/prospects. Ramit Plushnik-Masti of AP Texas News:
“And, possibly most important, it allows Memorial Hermann to use the well-known, prominent Ironman name and logo, helping the facility in its new quest to “brand” itself, the latest trend among hospitals struggling to survive in an ultra-competitive field while responding to demands they offer concrete examples of success and cost-efficiency.
“To brand and to have new directions is what medicine’s all about,” said Dr. Walter Lowe, medical director of the newly named Ironman Sports Medicine Institute at Memorial Hermann. “Medicine’s under pressure at the moment and as competition rises … everybody’s forced to do these things.””