The benefits of having/using an unbranded site to help consumers (and build brand!). Heather Pidgeon on Search Engine Land:
“This was an amazing experience for me because despite having attended many ePatient conferences over the years, this was the first time I had a seat at the table to not only hear the patient story, but also ask questions about their journey and day to day life.
This experience reminded me of just how important it is for patients, care givers, HCPs, and the pharmaceutical industry in general, to have an unbranded website. It is an opportunity to get around all the limitations of what you can and cannot include on your brand site, and get back to basics. In short, it allows you to provide patients and caregivers with the kind of information they are truly looking for.”