UK Social Marketing Campaign Points Kids Toward Healthy Living

An ambitious UK social marketing campaign, Change4Life, claims impressive results in drive to instill healthy habits in children. Lara O’Reilly in MarketingWeek:

The DoH will use a range of tools to evaluate the success of the campaign, such as measuring the redemption rate for children completing the booklets, research into claimed change behaviours following summer period and basket analysis at retail stores to see if families are making healthier purchasing decisions.

She adds: “We are working hard to make sure we have evidence and evaluation. Demonstrating the campaign is working is an essential part of public health and [illness] prevention.”

The DoH claims that 30% of mothers with children claim to have changed at least one thing in their diets following engagement with the Change4Life campaign.”

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