A Practice Administrator Looks at ROI on Social Media Efforts

A clever look at the hidden values a pediatrics practice receives from its activity on Twitter, Facebook, etc.  A blog post from Brandon Betancourt on Pediatric Inc.:

Let’s say a patient is looking for a peds office, comes across our webpage and sees the usual stuff a medical office webpage has. Then decides to Google our name or my doc’s name and finds we have a Twitter and Facebook account. She checks out Facebook and sees how we engage with our patients, how we answer questions, what type of feedback we provide and resource among other things. Compare that to the medical office down the street that just has YellowPage.com listing. Waste of time? I think not.”

See it: http://pediatricinc.wordpress.com/2011/04/13/social-media-is-there-an-roi-for-a-medical-practice/

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