Danger, Will Robinson! Marketers Oversell Robot Surgery

A Johns Hopkins study says robot surgery is marketed on the basis of sketchy science. Steven Reinberg for MSN Health:

The growth of robotic surgery has been driven by hospital marketing, Makary said. “Marketing a robot has become a very successful strategy for hospitals. It implies the hospital has state-of-the-art care,” he said. “Patients may perceive the hospital is on the cutting edge because they do robotic surgery.””

See it: http://health.msn.com/health-topics/articlepage.aspx?cp-documentid=100272532

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