Florida Hospital Rolls With Evolving Social Media

If you’re considering/working on an institutional social media policy, take a moment to read this article. Richard Martin in the St. Petersburg Times:

The American Medical Association’s policy notes that social media can be a good way for doctors to promote their practices or help disseminate public health messages.

All Children’s Hospital in St. Petersburg encourages employees and medical staff to use social media to communicate within the hospital and outside it. The hospital uses its Facebook page to post news releases and information about events it sponsors. It used Twitter to update the community about its 2010 move to a new hospital building.

Dr. Katarzyna Ostrzenska keeps two Facebook profiles: one that’s personal and the other to promote her St. Petersburg internal medicine practice, and the Zumba classes she teaches there. She also responds to general medical questions, and posts items such as: “Get your B12 injections! I personally love them.””

Here: http://www.tampabay.com/news/health/article1171221.ece

Advertisements
This entry was posted in healthcare marketing communication. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s