If you’re considering/working on an institutional social media policy, take a moment to read this article. Richard Martin in the St. Petersburg Times:
“The American Medical Association’s policy notes that social media can be a good way for doctors to promote their practices or help disseminate public health messages.
All Children’s Hospital in St. Petersburg encourages employees and medical staff to use social media to communicate within the hospital and outside it. The hospital uses its Facebook page to post news releases and information about events it sponsors. It used Twitter to update the community about its 2010 move to a new hospital building.
Dr. Katarzyna Ostrzenska keeps two Facebook profiles: one that’s personal and the other to promote her St. Petersburg internal medicine practice, and the Zumba classes she teaches there. She also responds to general medical questions, and posts items such as: “Get your B12 injections! I personally love them.””