Dancing Surgical Robot Warms Hearts, Removes Prostates

Have you seen this viral video yet?  A wonderful piece of work.

My hat is off to Ashley Johnson and the team at Methodist Hospital for daring to step outside the norm, selling the concept to administration, and for making this work so well.  Chuck Stinnett in the Evansville Courier & Press:

It was really hard for them (administrators) to get their heads around using social media for health care marketing,” Johnson said.

“What’s extremely exciting for me is that the (hospital) administration approved one of my crazy ideas and it came to life,” she said. “For me, it was a great professional achievement. Us creative types sometimes get out there and have to be reeled back in.”

Take a look: http://www.courierpress.com/news/2011/may/24/going-viral/

This entry was posted in healthcare marketing communication. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s