How Advertisers Gain ‘Healthy Halo’ on NBC’s ‘Healthy Week’

A study released by NBC shows that advertisers (during Healthy Week) who sponsored a ‘healthy tip’ adjacent to their commercial experienced a “healthy halo” and were perceived by consumers to be “part of the solution for consumers who want to lead a healthier life.” In BroadwayWorld:
 
NBCUniversal today announced that General Mills is returning as second year sponsor of its annual “Healthy Week” with a new, custom Integrated Strategic Marketing (ISM) campaign running across multiple platforms. “Healthy Week” is the anchor event of Healthy at NBCU, a company-wide initiative designed to connect consumers, marketers and employees with NBCUniversal’s breadth of health and wellness content.”

Read more: http://tv.broadwayworld.com/article/General-Mills-Sponsors-NBCs-Healthy-Week-20110524#ixzz1NNyCawdx

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