Is Susan G. Komen Exploiting Breast Cancer for Bucks?

A portion of sales from the new “Promise Me” fragrance go toward the ‘Susan G. Komen for the Cure’,  and this blog post (http://www.opposingviews.com/i/gross-susan-g-komen-turns-breast-cancer-into-marketing-opportunity) tells us how marketers have gone over the top again.

With fifteen years in the beauty industry, I wanted to lend my expertise to a profound cause,” says Robinson.  “We worked closely with top perfumers to infuse the essence of the Susan G. Komen message into a fragrance that really gives back and brings hope to those suffering from breast cancer.”

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