Blogger Says Most Media Health and Science Stories Born From Press Releases

Our press  releases carry this much weight? Who knew? Hadas Shema in Scientific American:

In general, there is at least a strong correlation, if not causation, between medical press releases and subsequent mass media news. Press-released papers from Tobacco Control were twice more likely to be cited than papers which weren’t included in press releases [2]. Another research found that all BMJ and Lancet papers which were covered in the Sun and the British Times were press-released papers.”

 http://www.scientificamerican.com/blog/post.cfm?id=health-reporting-and-its-sources-2011-05-31

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