Monthly Archives: June 2011

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Humana Promotes Wellness Through Golf Tournament

Humana has renamed the ‘Bob Hope Classic” as “The Humana Challenge” to promote health and wellness. On PGA Tour.com: “Humana, the Clinton Foundation and the PGA TOUR will work together to promote health and well-being in order to positively impact people’s behavior … Continue reading

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Children’s Memorial Launches $3 Million Branding Campaign

Paula Mazurkiewicz, Children’s Memorial’s director of marketing, does a nice job of heralding the transition. Bruce Japsen in the Chicago Tribune: “Children’s Memorial Hospital in Chicago has launched a $3 million branding campaign to tout its coming new name and … Continue reading

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Does Your Organization Provide Online Disease Education to Consumers?

Research from Minneapolis marketing firm Russell Herder shows social media is transforming the way patients are disclosing health info and seeking comfort following diagnosis. Is your organization available to them when needed? From Healthcare IT News: “Researchers observed that in … Continue reading

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Hospital Labors to Justify Name Change

Southwest Washington Medical Center is changing its name to PeaceHealth Southwest Medical Center. While Sarah Mottram, director of marketing and communications, has done a fine job in managing this complex transition, I take issue with the president’s quote (seen below) – the … Continue reading

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Posted in healthcare marketing communication | Leave a comment

How to Justify your Non-Profit’s Marketing Budget

If the “you’ve got to spend money to make money” argument isn’t helping you increase your marketing budget, read this. John Suart in the Guardian (UK): “In and out of your organisation, there are those who believe that spending at … Continue reading

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