How Social Media Puts Healthcare Providers at Risk

Anyone familiar with HIPPA and blessed with common sense understands the risks involved with using social media for marketing healthcare services or interacting with consumers, but this article might be helpful in creating an institutional social media policy. Clint vanSonnenberg in Cardiovascular Business:

The explosion of social media has made social networking a popular and often beneficial platform for communication and marketing by patients and physicians; but healthcare providers may expose themselves to serious legal risks by engaging in social networking, the extent of which are not yet known, according to a communication in the May issue of the Journal of the American College of Radiology.”

Look here: http://www.cardiovascularbusiness.com/index.php?option=com_articles&article=28020&publication=29&view=portals

Advertisements
This entry was posted in healthcare marketing communication. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s