Healthcare Marketers Need to Support Female Consumers

Some industry experts feel the industry’s marketing approach toward female consumers is outdated and/or inappropriate. Tim Peterson in Direct Marketing News:

Healthcare marketers should prioritize educating and supporting female consumers, rather than just promoting their products or services to them, industry experts said June 1 at the “Health Styles of the 40-Everything Woman” panel in New York.”

Look here: http://www.dmnews.com/healthcare-marketers-need-to-educate-support-female-consumers-panel/article/204295/

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