Smoking Cessation Goes Hi-Tech in Rhode Island

The Rhode Island Department of Health experiments with mobile tools for helping smokers quit. Very cool. Brian Dolan in MobiHealthNews:

The budget crunches around the state are making traditional marketing too expensive, but the RI Department of Health has found that inexpensive targeted text messages are helping smokers quit. Since 85 percent of Americans own cell phones, according to the Pew Internet and American Life Project, there is a potentially huge audience for text based health marketing. The state is spending only $18,000 on its entire text-based initiative: that’s half the price of a four week 30 second ad on network television.”

See here:

This entry was posted in healthcare marketing communication. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s