Smoking Cessation Goes Hi-Tech in Rhode Island

The Rhode Island Department of Health experiments with mobile tools for helping smokers quit. Very cool. Brian Dolan in MobiHealthNews:

The budget crunches around the state are making traditional marketing too expensive, but the RI Department of Health has found that inexpensive targeted text messages are helping smokers quit. Since 85 percent of Americans own cell phones, according to the Pew Internet and American Life Project, there is a potentially huge audience for text based health marketing. The state is spending only $18,000 on its entire text-based initiative: that’s half the price of a four week 30 second ad on network television.”

See here:

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