Are Doctors With An Online Presence Better Than Those Who Don’t?

Samantha Gluck’s piece in MedCity News takes an extreme viewpoint by saying, if a doc doesn’t use social media she can’t be ‘great.’ Obviously, social media offers an opportunity to expand influence, raise market awareness, build brand and so on, but there are still many tigers on this trail and it’s difficult for me to blame a physician/practice for taking a cautious approach to connecting with patients online.

Doctors without an online presence do indeed risk becoming irrelevant in regards to the networking platforms available on the Internet; physicians who still reject cultivating a presence, whatever the reason, should talk to a trusted friend, mentor, or colleague to get a fresh perspective on their reasoning and concerns about the consequences of remaining out of this popular communication platform. Becoming irrelevant because you don’t have a social media presence doesn’t mean you’re not a good physician in the traditional sense, but maybe it’s your rigid tradition that holds you back from being a great one.”


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