Live Tweeting a Surgery? Read This

Clearly, live broadcasting/tweeting a surgical procedure is fraught with peril. Here’s some good advice on how to plan and procede. Brandon Glenn in MedCity News:

Don’t just do it for the marketing. You have to be doing it for “the right reasons” — in this case, that was education about a medical procedure that isn’t particularly well-known by the general patient population. “We were very cognizant that this could go too far and seem like a marketing ploy,” Squire said. “Any time you’re using social media, it should be used to create value for someone.” (Besides yourself, presumably.)”


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