Viral Videos Shown to be Cost-Effective Tool for Public Health Messages

The UK’s National Health Service offers some great examples of engaging (and interactive!) videos that drive home public health messages. Do take a look. Ben Whitelaw in The Guardian:

But some NHS organisations are starting to exploit the potential that online video has to disseminate healthcare messages, letting them reach a much larger audience for a low cost. Two videos produced by health service organisations have each been seen around 2m times – although in each case they were helped by media coverage.”

Curious? http://www.guardian.co.uk/healthcare-network/2011/jun/08/nhs-viral-videos-online-public-health

Advertisements
This entry was posted in healthcare marketing communication. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s