Viral Videos Shown to be Cost-Effective Tool for Public Health Messages

The UK’s National Health Service offers some great examples of engaging (and interactive!) videos that drive home public health messages. Do take a look. Ben Whitelaw in The Guardian:

But some NHS organisations are starting to exploit the potential that online video has to disseminate healthcare messages, letting them reach a much larger audience for a low cost. Two videos produced by health service organisations have each been seen around 2m times – although in each case they were helped by media coverage.”


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