Health Marketing Language Can Mislead and Confuse Patients

Anna Webster in HealthLeaders Media looks at how marketing shortcuts (i.e., using manufacturer supplied words/visuals on your institutional materials and Websites) can lead to trouble:

Here’s the kicker: 73% of the reviewed websites used manufacturer-provided materials to promote robotic surgery. Many hospital websites even link directly to the manufacturer’s website.

“This is a really scary trend,” said Marty Makary, MD, associate professor of surgery at Johns Hopkins University School of Medicine, in a statement. “We’re allowing the industry to speak on behalf of hospitals and make unsubstantiated claims.”

Curious? http://www.healthleadersmedia.com/content/MAR-267122/Dont-Let-Marketing-Language-Mislead-Patients.html

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