Anna Webster in HealthLeaders Media looks at how marketing shortcuts (i.e., using manufacturer supplied words/visuals on your institutional materials and Websites) can lead to trouble:
“Here’s the kicker: 73% of the reviewed websites used manufacturer-provided materials to promote robotic surgery. Many hospital websites even link directly to the manufacturer’s website.
“This is a really scary trend,” said Marty Makary, MD, associate professor of surgery at Johns Hopkins University School of Medicine, in a statement. “We’re allowing the industry to speak on behalf of hospitals and make unsubstantiated claims.”