Public Complaint About Hospital Ad Budgets

An angry letter to the editor in The Iowa City Press Citizen. The author, naming two competing hospitals, claims money spent on marketing would be better spent on patient services.  Unlikely the author is/was a business major.

In this day of ever-rising costs for health care, the expense of marketing is not appreciated. We here in Iowa City know we have excellent medical care. I would rather you spend your dollars on direct costs for patient care.”

Curious? http://www.press-citizen.com/article/20110613/OPINION05/106130323/Mercy-Hospital-UIHC-not-spending-right-places?odyssey=nav%7Chead

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