Rhode Island Mobile Campaign Rocks Smoking Cessation

 The Rhode Island Health Dept is making the most of a small media budget by leveraging mobile messaging. The text messages are, so far, well received by smokers. Small wonder, indeed!  Felice Freyer in the Providence Journal

Rhode Island is part of this whole network that are all … looking at how to add a mobile component,” says R. Craig Lefebvre, a research professor at the University of South Florida who designs public health and social-change programs. “The key thing is, you always have your phone with you,” Lefebvre says. “You’re carrying around 24/7 cessation assistance.”

Curious?  http://www.projo.com/news/content/MOBILE_PHONE_QUIT_SMOKING_05-31-11_MNOCJJH_v22.31f80fb.html

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