Change in Mammogram Guidelines Illustrates Power of Social Media

You’ve heard all this before, but here’s another example of how health consumers are using social media to vent, research, and arm themselves for physician encounters. Jennifer Goodwin in HealthDay:

The reaction to the 2009 U.S. Preventive Services Task Force recommendations that women in their 40s did not need routine mammograms was swift and furious. Using email, social networking sites and electronic bulletin boards, breast cancer survivors vented their outrage. Researchers say the magnitude of the reaction heralded a new era in the online exchange of health information — one that’s faster, fiercer and more powerful than before.”

Curious? http://news.yahoo.com/s/hsn/20110607/hl_hsn/issocialnetworkingchangingthefaceofmedicine

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