Press Release: Consumers Prefer ‘Hospital’ Over ‘Medical Ctr’

For what its worth…a research firm’s survey reveals consumers prefer the ‘hospital’ label over ‘medical center.’

The conventional wisdom for years has been that the word ‘Hospital’ was tired and old-fashioned,” said Steve Rivkin, founder of Rivkin & Associates, a marketing and communications consultancy. “As a result, hundreds of hospitals have dropped the word and renamed themselves Medical Centers.”

“Our data indicates this conventional wisdom is wrong,” said Sandra Bauman, PhD, founder of Bauman Research & Consulting. “This national study shows that consumers favor a ‘hospital’ across the board on the four attributes we measured.”


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