Name Change for DeKalb Memorial Hospital

PRESS RELEASE- Identity change is expensive. I like how the institution justifies the cost. See the release:

The new DeKalb Health logo is a significant departure from the previous identity, with a four-color cross anchoring the name. “An increasing number of hospitals are opting to join large networks, causing their identities to become merged with the networks’,” said Ray. “As a local, independent healthcare provider it is important for DeKalb Health to communicate our independence and visually distinguish the organization from other entities. The four-color logo design draws a clear distinction between DeKalb Health and neighboring hospital systems.”

Curious? http://www.insideindianabusiness.com/newsitem.asp?ID=48353

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