How to Justify your Non-Profit’s Marketing Budget

If the “you’ve got to spend money to make money” argument isn’t helping you increase your marketing budget, read this. John Suart in the Guardian (UK):

In and out of your organisation, there are those who believe that spending at a non-profit, and especially a charity, should be on services. The idea of spending on marketing offends them. Then there are those who believe that, while marketing and communications are important, they should be held to the bare minimum. For them, this function has limited value. This is partly because many of them don’t understand it and partly because they have seen such terrible marketing efforts in the past that they have very low expectations. And, finally, there are those who understand marketing and want to use it, but can’t find the money to do it properly (mostly because of the other reasons mentioned above).”



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