Children’s Memorial Launches $3 Million Branding Campaign

Paula Mazurkiewicz, Children’s Memorial’s director of marketing, does a nice job of heralding the transition. Bruce Japsen in the Chicago Tribune:

Children’s Memorial Hospital in Chicago has launched a $3 million branding campaign to tout its coming new name and relocation to the Streeterville neighborhood downtown.The hospital’s move is more than a year away. The campaign, which features “amazed” young patients asking about the move, is designed to focus on both its new name, Ann & Robert H. Lurie Children’s Hospital of Chicago, and its location to a new facility at 225 E. Chicago Avenue, just east of Michigan Avenue from Chicago’s Lincoln Park neighborhood.”

Curious? http://articles.chicagotribune.com/2011-06-29/business/chi-childrens-memorial-launches-3m-ad-campaign-to-tout-new-site-name-20110629_1_new-hospital-pediatric-specialty-care-alexian-brothers-health-system

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