Humana Promotes Wellness Through Golf Tournament

Humana has renamed the ‘Bob Hope Classic” as “The Humana Challenge” to promote health and wellness. On PGA Tour.com:

Humana, the Clinton Foundation and the PGA TOUR will work together to promote health and well-being in order to positively impact people’s behavior and improve their quality of life,” said PGA TOUR Commissioner Tim Finchem. “There will be a number of ways that attendees and viewers can take part in healthy lifestyle practices throughout the week that they can easily adapt to their everyday lives. In addition, we are delighted to have the enthusiastic support of the Hope family. Mr. Hope epitomized a healthy lifestyle, living to be 100. We will continue to honor his legacy and be forever grateful for what he did for golf, this tournament, the PGA TOUR and charity.”

The name is changing to reflect the tournament’s new strategic direction. The tournament week is designed to bring the idea of “participatory wellness” to life for people of all ages and will feature a first-ever national conference focused on health and well-being on Tuesday, highlighted by a keynote address from President William J. Clinton.”

Curious? http://www.pgatour.com/2011/tournaments/r002/06/30/humanachallenge/

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