Monthly Archives: July 2011

Competition Spurs NYC Hospitals to Drop Millions on Ads

In Crain’s New York Business: “Times may be tough for medical centers, but they are coming up with millions to drop on ad campaigns, Crain’s reports in its latest issue. “We are definitely entering the most competitive hospital marketing era … Continue reading

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Hospital Social Marketing Pros Have Job Security

Karen Cheung of Fierce Healthcare interviews YouGov Healthcare Managing Director Jane Donohue on the importance of social marketing to competitive hospitals: “In addition to providing a solid, short-term return on ROI, successful branding program can lay the foundation for long-term relationships … Continue reading

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Here’s How to Improve your Hospital’s Brand

Your increasingly sophisticated consumers demand increasingly sophisticated branding efforts from you. Here’s how to do it. Lindsey Dunn in Becker’s Hospital Review: “No matter the hospital’s current position in the market, communications efforts around brand should reflect reality. For example, a market … Continue reading

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 Are mothers with mobile phones more likley to breastfeed?

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Will a Rise in Social Networking Lead to More (or Easier) Breastfeeding?

Douglas County (MN) Hospital celebrates World Breastfeeding Week, stressing better communication as path to help/health. In the Echo Press: “Although breastfeeding is a special, intimate time between a mother and baby, a strong support network makes all the difference in mothers achieving … Continue reading

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Free Health Tests Draw Lancaster Community to Hospital

Fairfield Medical Center is drawing attention to their annual health fair by offering free tests and information. In this economy, FREE is big, and the opportunity to get “cholesterol and glucose screenings, vision and hearing tests, spinal screenings, glaucoma tests, blood pressure … Continue reading

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UK Firm Prepares for Roll-out of NHS Patient Portal

The company, Cambridge Health, is in discussions about deployment of the system in Canada and China. Bravo!   Ben Fountain in Cabume.com: “There is a strong social element to the platform, which allows users to build a support network of healthcare … Continue reading

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