Is Social Marketing an Essential Component of Health Reform?

If we assume patients will proactively take care of themselves to reduce care, will it happen? Unlikely. Lois M. Collins of the Deseret News:

There are barriers to consumers having healthy lifestyles,” said Debra Scammon, Emma Eccles Jones professor of marketing at the U. Eccles School of Business. “As healthcare providers and marketers and public policy makers, it’s helpful if we understand those barriers and help deal with them.”


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