Legacy Health Offers Mobile Marketing Tips to Hospitals

Self-serving, yes, but an interesting read. Jennifer Heitz, Marketing Consultant to Legacy Health:

As Legacy gains more experience with QR codes, it anticipates response rates from new movers to rise in the near future. According to a report released in May by Mobio Identity Systems, QR code scanning traffic skyrocketed 4,549 percent from the first quarter of 2010 to the first quarter of 2011. Increased public awareness of QR codes and early results from the new mover campaign led Legacy to consider applying the codes to patient education. A decision is expected by year’s end.”

Curious? http://www.beckershospitalreview.com/hospital-financial-and-business-news/hospital-marketing-goes-mobile-4-best-practices-from-legacy-health.html

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