Is Your Marketing LGBT Friendly?

Failing to be inclusive in corporate communications impacts your organization in many ways. None of them good. Tracey Boyd in Nurse.com:

The sessions also provided tips oncology nurses could take back to their facilities on being more “gay friendly.” The tips include putting a rainbow sticker in their window, offering magazines that address LGBT issues in the waiting room, printing brochures that feature same-sex and multiethnic couples and families, and including more information — such as “partnered” not just single or married — on intake forms. “I would consistently ask an NP I knew to add ‘partnered’ to her intake form,” De Groot said. “I would always change it to say ‘partnered,’ and after about a year she just made the change.”

Curious? http://news.nurse.com/article/20110725/NATIONAL01/307250017/-1/frontpage

 

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