Is Your Marketing LGBT Friendly?

Failing to be inclusive in corporate communications impacts your organization in many ways. None of them good. Tracey Boyd in

The sessions also provided tips oncology nurses could take back to their facilities on being more “gay friendly.” The tips include putting a rainbow sticker in their window, offering magazines that address LGBT issues in the waiting room, printing brochures that feature same-sex and multiethnic couples and families, and including more information — such as “partnered” not just single or married — on intake forms. “I would consistently ask an NP I knew to add ‘partnered’ to her intake form,” De Groot said. “I would always change it to say ‘partnered,’ and after about a year she just made the change.”



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