Competition Spurs NYC Hospitals to Drop Millions on Ads

In Crain’s New York Business:

Times may be tough for medical centers, but they are coming up with millions to drop on ad campaigns, Crain’s reports in its latest issue. “We are definitely entering the most competitive hospital marketing era seen in New York in years,” said Ellis Verdi, a partner in Manhattan’s DeVito-Verdi agency.”

Curious? http://www.crainsnewyork.com/article/20110729/PULSE/110729884

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