Monthly Archives: August 2011

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Is Social Media the Wrong Avenue for Marketing Alcohol?

Monitoring the marketing of snack foods, tobacco and liquor via social media? Piece of cake. Helen Glaberson in Food & Drink Europe.com: “The agency’s recent report New media, new problem? claims there are inadequacies in online drinks marketing that give under … Continue reading

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Salvaging an Image for $4k? Don’t Think So

File this under: “too little, too late.” Stroger Hospital seeks to erase 20 years of bad publicity with a TV commercial. Erika Slife in the Chicago Tribune: “More importantly, hospital officials say, the marketing push will better position the county for … Continue reading

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Are You Aware of What Social Media’s Saying About Your Organization?

If you’re not monitoring social media to track what’s being said about you, you’re playing with fire. Bob Herman in Becker’s Hospital Review comments on the good and evil of social media in healthcare: “Additionally, there could be risks from … Continue reading

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Marketers: “Leverage Radiology as an Expertise, Not a Commodity”

A seven step plan for marketing your radiology department. Good stuff. Lisa Fratt in HealthImaging.com: Create the vision. Start with the current state and define the desired future state. Create the value proposition. Determine how the service meets customers’ needs. … Continue reading

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Sex Toy Manufacturer to Fund Med School Faculty Post

This makes perfect sense, I suppose.  Paul Walsh in the Star Tribune: “Adam & Eve, founded in 1970 and based inNorth Carolina, is among the donors to the Joycelyn Elders Chair in Sexual Health Education at the University of Minnesota Medical … Continue reading

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