Are You Aware of What Social Media’s Saying About Your Organization?

If you’re not monitoring social media to track what’s being said about you, you’re playing with fire. Bob Herman in Becker’s Hospital Review comments on the good and evil of social media in healthcare:

“Additionally, there could be risks from patients who use social media aimed back at the hospital. While some patients could portray the hospital in a good light with positive experiences they encountered, there could just as easily be disparaging remarks or comments and news that reflect negatively toward the hospital. This is where the marketing side steps in. “Recognize there is an issue, and you as a company must respond to that,” she said. In the end, all hospitals and health systems want to avoid four major risks: reputation damage, unfriendly headlines, CMS audits related to patient complaints and a loss of business due to loss of trust.”

Curious? http://www.beckershospitalreview.com/healthcare-information-technology/how-social-media-is-both-friend-and-foe-to-healthcare-providers.html

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One Response to Are You Aware of What Social Media’s Saying About Your Organization?

  1. Pingback: Are You Aware of What Social Media's Saying About Your … | Web Tech News

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