A seven step plan for marketing your radiology department. Good stuff. Lisa Fratt in HealthImaging.com:
- Create the vision. Start with the current state and define the desired future state.
- Create the value proposition. Determine how the service meets customers’ needs.
- Identify key audiences.
- Define the key message. Determine what differentiates the practice from the competition.
- Prioritize tactics and the budgets. Identify which steps will maximize the marketing investment and what will resonate with the target audience.
- Create a timeline and accountability chart.
- Measure results and celebrate accomplishments.