Marketers: “Leverage Radiology as an Expertise, Not a Commodity”

A seven step plan for marketing your radiology department. Good stuff. Lisa Fratt in

  • Create the vision. Start with the current state and define the desired future state.
  • Create the value proposition. Determine how the service meets customers’ needs.
  • Identify key audiences.
  • Define the key message. Determine what differentiates the practice from the competition.
  • Prioritize tactics and the budgets. Identify which steps will maximize the marketing investment and what will resonate with the target audience.
  • Create a timeline and accountability chart.
  • Measure results and celebrate accomplishments.


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