Is Social Media the Wrong Avenue for Marketing Alcohol?

Monitoring the marketing of snack foods, tobacco and liquor via social media? Piece of cake. Helen Glaberson in Food & Drink

The agency’s recent report New media, new problem? claims there are inadequacies in online drinks marketing that give under 18s access to inappropriate material.

Alcohol Concern chief executive, Don Shenker said the alcohol industry had effectively taken advantage of internet technology as a means of promoting its products, with most leading drinks companies have a presence on Facebook or Twitter.

In addition, many brands have their own websites, which often contain content likely to be attractive to young people, such as games and videos, competitions and prize, he said.”


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