Salvaging an Image for $4k? Don’t Think So

File this under: “too little, too late.” Stroger Hospital seeks to erase 20 years of bad publicity with a TV commercial. Erika Slife in the Chicago Tribune:

More importantly, hospital officials say, the marketing push will better position the county for 2014, when the federal health care reform act takes full effect and patients stand to have more options when choosing doctors.

“We want them to know we want their business,” said Lucio Guerrero, a spokesman for the independent Health and Hospitals System. The hospital system is starting small, spending $4,000 on ads in English and Spanish that will air on cable TV. It’s asking for at least $1 million next year.”


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