Monthly Archives: September 2011

Battered TN Hospital Engages PR Help … and Gets Flak

I feel for  Ms. Johnson…when your institution is losing 1.5 million a month, “‘positive stories’ promoted in a timely manner,” ain’t gonna do squat.  Chris Carroll in the Times Free Press. “Haley Johnson is Hutcheson’s marketing director and media contact. … Continue reading

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Texting Consumers Yet? What are You Waiting For?

A great piece from Sara Jackson in Fierce Mobile Health News regarding implementation of mHealth: “Recent studies have shown consumers are excited to receive health messages by text, “but most [healthcare] organizations aren’t using them,” Petrock says. One example of a successful campaign: … Continue reading

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Study Shows Fewer Hospitals Distribute Free Formula Samples

MeadJohnson’s statement (see below) in response to the study offers a splendid example of how to insult the intelligence of your consumers. Kathleen Doheny in HealthDay: “MeadJohnson, makers of Infamil, said in a statement Wednesday that restricting formula handouts hinders valuable communication between … Continue reading

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On Marketing Your Maternity Ward as a Day Spa

This makes sense and it works, but still seems weird. Could pediatrics be turned into a theme park? Alicia Caramienco in Fierce Healthcare: “As reduced reimbursements and growing ranks of uninsured patients threaten the financial viability of healthcare institutions across … Continue reading

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Mobile Shows Great Potential for Healthcare Marketers

Yes, stating the obvious, but… the article provides a handy demographic profile of mobile phone users who have used their phone for health-related activity.  In eMarketer: “Mobile is giving consumers the control to help them better manage chronic diseases,” said … Continue reading

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Cigna’s Reaches for Individual Consumers Through $25 Million in Ads

The future begins now. Insurers prepare for expanding sales to individuals. Anna Wilde Mathews in the Wall Street Journal: “The Cigna marketing push, which is built around the slogan “Go You,” will be one of the most high-profile examples so far of … Continue reading

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