Colgate Invests in Oral Health Month Campaign to Promote Better Teeth in UK

Colgate has been investing heavily in a digital campaign promoting oral healthcare. The firm is launching an interactive outdoor campaign featuring photos of smiling Facebook followers. Sarah Shearman in Marketing Magazine (UK):

The Colgate Oral Health Month is a campaign to promote good oral health, and is run in partnership with the British Dental Association. This year’s £1m campaign is centred around a ‘Healthy Mouth Mission’ concept, and kicks off this week with road shows in 50 retail locations and dental practices. Locations will feature in-store point of sales and experts offering demonstrations.

Curious? http://www.marketingmagazine.co.uk/News/MostEmailed/1089493/Colgate-promotes-oral-health-1m-marketing-push/

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